ILLUSTRATION AS PART OF THE BRAND IDENTITY.
My work is focused on finding strong illustration styles and building systems for brands of all sizes.
I work closely with the client exploring different paths to arrive at an ownable style that fits the needs of the product.
Not having a signature style as a commercial illustrator with a graphic design background, I approach my work with a problem solving mentality, leaving aside trends and stereotypes and looking for unique solutions.
CLIENT LIST
Media companies and agencies Wolff Olins, Interbrand, Deutsch or Insider.
Healthcare: Lloyds, Oscar Health, Maven Clinic, Blue Cross and Blue Shield, Eversense
Insurance: State Farm, Glow, Angie’s List ( Angi)
Banking: Santander, Juni, PNC Bank, Tongo
Tech: STC, Coala Pay
Hotels: Three Mile beach, Silver Lake
Media companies and agencies Wolff Olins, Interbrand, Deutsch or Insider.
Healthcare: Lloyds, Oscar Health, Maven Clinic, Blue Cross and Blue Shield, Eversense
Insurance: State Farm, Glow, Angie’s List ( Angi)
Banking: Santander, Juni, PNC Bank, Tongo
Tech: STC, Coala Pay
Hotels: Three Mile beach, Silver Lake
EVERSENSE
JUNI BANK
OSCAR HEALTH
COALA PAY
ANGIE’S LIST / ANGY
CANVIFEST 23
CANVIFEST 24
MAVEN MENOPAUSE
MAVEN WALLET
ECHO / LLOYDS PHARMACY
STATE FARM 2020
STATE FARM LIBRARY EXTENSION 2022
MAVEN CLINIC
MAVEN / REPRODUCTIVE HEALTH LIBRARY
MAVEN / PEDIATRIC CARE
STC BRANDING ILLUSTRATION SYSTEM
THREE MILE BEACH HOTEL
SLIVER LAKE AND POOL INN
GLOW INSURANCE BRANDING
MAVEN / EDITORIAL ILLUSTRATION
OSCAR HEALTH BRANDING SYSTEM
PNC BANK VISUAL IDENTITY + LIVE ACTION AND ANIMATED CAMPAIGN
![]()
HESTER STREET NY IDENTITY
All images © lauraalejo.com 2005-2023
Powered by PROMSITE BY CDMON
Powered by PROMSITE BY CDMON