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About




I was born and raised in Barcelona, Spain where I studied product design. I would also sneak into graphic design classes and ended up with degrees in both.

In my 15 years working as a creative I assumed many different roles. From exhibition to packaging design to murals. From creating and producing an underground graphic design magazine in Barcelona to Art Directing in top US motion studios and agencies.

After moving to New York in 2007 I’ve been working mostly in the motion graphics industry, first as Art Director at Hush Studios and for the past 6 years freelancing both in-house and from my studio in Greenpoint. I’ve had the opportunity to direct some pieces and collaborate with great people.

Since I became a mother in late 2014 I shifted my focus more to my interest in illustration work and have started some more personal explorations.

For the past year and a half I have been working with Output to launch the new Oscar Healthcare branding where I took the lead generating a system of branding illustration, which I found very interesting. I am currently helping two other companies come up with a strong brand identity through illustration.

In this new chapter I crossed paths with Matthew LeBaron behind MUCH, and jumped at the chance to be a part of their roaster as a Collab member. I am very excited about this new partnership and look forward to all the good things that can come with it.

I spend my working days in my studio in Greenpoint, having laughs and too much coffee with my dear friends Alex Trochut, Freddy Arenas, Charlotte Delarue, Mauricio Alarcon and Simone Fabricius.

The time left is about embracing the chaos and joys of life.


Email:

︎ work@lauraalejo.com


Studio:

︎ Pencil Factory / Brooklyn, NY



︎ I’ve worked with
Output / Buck / B-Reel / Oddfellows / Juniper Jones / Hush / BNS / Loyal Kasper / ICF / Hyeronimus / Deutch / 3dAdvertising / Zoticus 

Oscar Health / Nike / IBM / United Nations / Google / Facebook / Nest / Presbyterian Hospital / PNC Bank / Skadden / Blue Cross Blue Shield / Nokia / The Bill & Melinda Gates Foundation / Kiehl’s / Brookfield / PBS and different non profit organizations like Zone 126 / Con Mi Madre / Hester Street 

︎ I can do this this and bit of that Illustration / Art Direction / Character Design / Storyboarding / Branding / Direction of animated pieces / Graphic design / UI design


︎ Interviews, oppinion pieces and talks

Twitter interview for GrafficaArticle about life balance for Motionographer

Jury: Motionographer awards / Bassawards

Publications: Broadcat / Graphic design solutions / Los Logos 4 / Advanced Photoshop Magazine / Graphics / Enter Spanish Creativity / Editorial Made in Spain / Experimenta / Visual Magazine

Talks and festivals:
Congreso Creactivo, Mexico 2011 / Coidigra, Venezuela 2011 / Hispanic Professionals in the Arts: Mesa Redonda, SVA, NY 2011 / Jumping Across conference, Broadcat & Elisava, Barcelona, 201 / Wasabi in Motion, Madrid 2011 / Dejando Huella, Mexico, 2011 / Sudala,Chile 2010 / Psst, NY 2009 /
Pictoplasma in motion selection. Die Gestalten Verlag 2007 / Duck Fever Show, Barcelona 2006 / Slipmad Exhibition, Barcelona 2006 / Decibelio Festival, Madrid 2005 /  Liguaduras Festival, Barcelona 2004 /Energias Renovadas, Madrid 2004


Awards: ADC Awards 2014 “Skadden” / Graphis Gold Award NIKE ID "SPARQ" 2009,HUSH / Onedotzero. Adventures in Motion, Official Selection, ”Super Happy Fun Show”. HUSH 2008 / Graphis Gold Award NIKE ID "SPLASH". HUSH 2001 / Medalla ADI nominated. Hovercraft project. ICT 2001 


All images © lauraalejo.com 2005-2018