Laura Alejo is an Illustrator, Designer and Creative Director from Barcelona currently based in Brooklyn.
Her work is focused on developing strong illustration systems for brands and telling stories using different styles and custom approaches.
Other current projects are a series of ceramic portraits, and ongoing comic stip about parenhood and a graphic novel.
︎ Poblenou / Barcelona
︎ Selected clients
Angi / Echo by Lloyds Pharmacy / Juni / State Farm / Maven Clinic / STC / Oscar Health / Nike / IBM / United Nations / Google / Facebook / Nest / Presbyterian Hospital / PNC Bank / Blue Cross Blue Shield / Nokia / The Bill & Melinda Gates Foundation / Kiehl’s / Brookfield / PBS and different non profit organizations like Zone 126 / Con Mi Madre / Hester Street
︎ Interviews and oppinion piecess
School of motion / Twitter interview for Graffica / Article about life balance for Motionographer / The Corcoran School of the Arts and Design
Motionographer awards / Bassawards
︎ Talks and festivals
Roundtable Discussion with Women Creators At Instituto Cervantes, NYC 2019 / Congreso Creactivo, Mexico 2011 / Coidigra, Venezuela 2011 / Hispanic Professionals in the Arts: Mesa Redonda, SVA, NY 2011 / Jumping Across conference, Broadcat & Elisava, Barcelona, 201 / Wasabi in Motion, Madrid 2011 / Dejando Huella, Mexico, 2011 / Sudala,Chile 2010 / Psst, NY 2009 /Pictoplasma in motion selection. Die Gestalten Verlag 2007 / Duck Fever Show, Barcelona 2006 / Slipmad Exhibition, Barcelona 2006 / Decibelio Festival, Madrid 2005 / Liguaduras Festival, Barcelona 2004 /Energias Renovadas,Madrid 2004
︎ I’ve worked with
Wolff Olins / Interbrand / Output / Buck / B-Reel / Oddfellows / Juniper Jones / Hush / BNS / Loyal Kasper / ICF / Hyeronimus / Deutch / 3dAdvertising / Zoticus / Oscar Health / Nike / IBM / United Nations / Google / Facebook / Nest / Presbyterian Hospital / PNC Bank / Skadden / Blue Cross Blue Shield / Nokia / The Bill & Melinda Gates Foundation / Kiehl’s / Brookfield / PBS and different non profit organizations like Zone 126 / Con Mi Madre / Hester Street
︎ I can do this this and bit of that
Illustration / Art Direction / Creative Direction / Character Design / Storyboarding / Branding / Direction of animated pieces / Graphic design / UI design
Broadcat / Graphic design solutions / Los Logos 4 / Advanced Photoshop Magazine / Graphics / Enter Spanish Creativity / Editorial Made in Spain / Experimenta / Visual Magazine
ADC Awards 2014 “Skadden” / Graphis Gold Award NIKE ID "SPARQ" 2009,HUSH / Onedotzero. Adventures in Motion, Official Selection, ”Super Happy Fun Show”.HUSH 2008 / Graphis Gold Award NIKE ID "SPLASH".HUSH 2001 /Medalla ADI nomination. Hovercraft project. ICT 2001
I was born and raised in Barcelona, Spain where I studied product design. I would also sneak into graphic design classes and ended up with degrees in both.
In 15 + years working as a creative I assumed many different roles. From exhibition to packaging design to murals. From creating and producing an underground graphic design magazine in Barcelona to Art Directing in top US motion studios and agencies.
After moving to New York in 2007 I’ve been working mostly in the motion graphics industry, first as Art Director at Hush Studios and for the past 10 + years freelancing both in-house and from my studio in Greenpoint. I’ve had the opportunity to direct some pieces and collaborate with great people.
Since I became a mother in late 2014 I shifted my focus to illustration and have started some more personal explorations with a growing interest in self expression and storytelling.
I collaborated with Output to launch the Oscar Healthcare branding where I took the lead generating a system of branding illustration, which I found very interesting. Since then I helped many other companies come up with a strong brand identity through illustration. From big ones like State Farm or Lloyds to startups.
I started different series through instagram focusing in motherhood, big life questions and mental health. I also enjoy working on comic series, from terror to cute :)
I am this days between Barcelona and NY, feeling the Mediterrean coast seems like a great idea after the pandemic chaos.
The time left is about embracing the chaos and joys of life.
All images © lauraalejo.com 2005-2023
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