Deutsch reached out to me to develop a new visual language for banking sessions saving tips.

The sessions are practical lessons taught by real-world experts on complicated financial topics and presented as live action videos complemented with animation.

The goal was to provide the client with an approachable and optimistic language for big audiences. I developed an illustration style that is human and graphic, animated beautifully by Wes Ebelhar .

Together we developed a series of 12 videos.

Check out the whole campaign.