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Silver Lake Pool & Inn

Illustration 
2018

Agency: Fabricius Design




I had the pleasure to collaborate with Simone Fabricius doing illustrations for the brand identity of this beautiful boutique hotel in Silver Lake, LA.

Simone was looking for an identity able to reflect the uniqueness of the space with climbing geometric staircases and a cactus surrounded pool.  

Taking all these elements, textures and color palette we set a system that starts with the logo but contains multiple pices that can be combined and rearrange to accompany or illustrate stationery, brochures or any merchandise.  

You can see the whole project in her site.



Stationery and brand mark variations.

Exploration 1 - Figurative landscape


Exploration 2 - Figurative with characters





Exploration 3 - Abstract lines

Exploration 4 - Color block

Credits

Made at Fabricius Design - AD: Simone Fabricius

All images © lauraalejo.com 2005-2018