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Achievement Sessions

Branding Illustration 
Director and AD for animation
2014

Agency: Deutsch




Deutsch reached out to me to develop a new visual language for PNC Bank Achievement Sessions.

The sessions are practical lessons taught by real-world experts on complicated financial topics and presented as live action videos complemented with animation.

The goal was to provide PNC with an approachable and optimistic language for big audiences. I developed an illustration style that is human and graphic, animated beautifully by Wes Ebelhar .

Together we developed a series of 12 videos.

Check out the whole campaign.





Credits

Agency: Deutsch - Client: PNC Ban- Lead Animation & Design: Wes Ebelha - Additional Animation: Matthew Severin



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