Let’s talk cost
Art Direction & illustration
2013
Brand videos to explain some heavy facts about healthcare, raising medical costs and spending. Together with Gareth and team Buck we developed a simple, clean visual language to walk the viewer through such a deep and troubling subject.
The project consists of a total of 5 videos and infographic content for the Blue Shield / Blue Cross website.
The project consists of a total of 5 videos and infographic content for the Blue Shield / Blue Cross website.
![](https://freight.cargo.site/t/original/i/94c3e234c66982365351144d0c3b25870cdb9048e02d8d2346e8379188ed2a79/Alejo_2013_BUCK_Cost__Waste_3.jpg)
![](https://freight.cargo.site/t/original/i/6e1cb2bdbdacb3985e137e8fc73a41aa0d0c4666995827750b4f030d65b1eee3/Alejo_2013_BUCK_Cost_Waste_5.jpg)
![](https://freight.cargo.site/t/original/i/08b80b08cea9665cce6f9be87d246ad58d0a5f0e567c680fbbad6f6069c8ec0b/Alejo_2013_BUCK_Cost__Waste_4.jpg)
![](https://freight.cargo.site/t/original/i/76979e451ea5e42e987b8ea980b10bef5a162c8860a70251358b854630563021/Alejo_2013_BUCK_Cost_Waste_6.jpg)
![](https://freight.cargo.site/t/original/i/60c5daa4bfa80edca7a4c14727621114d2d95fe3ff369c3ab8f1539aefe9b0bd/Alejo_2013_BUCK_Cost_Waste_7.jpg)
![](https://freight.cargo.site/t/original/i/71313f489450b18d0a1d1827d4c058945ade1785bec237baa0b7a56c9ef7c027/Alejo_2013_BUCK_Cost_Waste_9.jpg)
![](https://freight.cargo.site/t/original/i/f5d7a00c431bad5a3604e1dfbd6305ffb60327ce25ebfa7987d1e98f37c26828/Alejo_2013_BUCK_Cost_Waste_8.jpg)
![](https://freight.cargo.site/t/original/i/1f78edeaa9f29efb2ccaeacfcc65f551378bbb80ee81c801143ec0d6ae3a723e/Alejo_2013_BUCK_Cost_Waste_10.jpg)
![](https://freight.cargo.site/t/original/i/065388426c260e1194dbd0fcdfa56a6fb9ac8cdeeb73300e0107b7ee272423c2/Alejo_2013_BUCK_Cost_Waste_11.jpg)
![](https://freight.cargo.site/t/original/i/397b03824757da89ba81bbccaad2d87bdc8f6cd68744d8fce95ac663565ed08c/Alejo_2013_BUCK_Cost_Waste_12.jpg)
![](https://freight.cargo.site/t/original/i/4789a39c54f85f946f6f9f1bfd3d92bcc2d3c90d9d8171ab8dc3b600addcd7f9/Alejo_2013_BUCK_Cost_Waste_16.jpg)
![](https://freight.cargo.site/t/original/i/efdca9ddff049f023c2f5f6a6f400106e27b9a68817333fa38a8d2907a31ad7b/Alejo_2013_BUCK_Cost_Waste_18.jpg)
![](https://freight.cargo.site/t/original/i/089b578c43a9ce719d676f16a5b11bc40a6c8959d925de5d0777ac6a4b45abbd/Alejo_2013_BUCK_Cost_Waste_19.jpg)
![](https://freight.cargo.site/t/original/i/b91a2f5c87564a7810e7eb1a27e3cf6d288c9b7a441253d498dfb3eb495033ac/Alejo_2013_BUCK_Cost_Waste_20.jpg)
![](https://freight.cargo.site/t/original/i/f1732fdd5e1f6dd11f0919aa474f73e1446ba7b813ee77260e62b64472580312/Alejo_2013_BUCK_Cost_Waste_21.jpg)
![](https://freight.cargo.site/t/original/i/68c1e3bca39bd624eb78ea4500323a59b6134562b314cfbfa82417cb2b89128b/Alejo_2013_BUCK_Cost_Waste_22.jpg)
![](https://freight.cargo.site/t/original/i/01ed807aa6873fb2e4eb4c359cd3d6b1f42cbca67847e9312efef81e4870a5ed/Alejo_2013_BUCK_Cost_Waste_26.jpg)
![](https://freight.cargo.site/t/original/i/dd051d8e76ef875fcf2564034e2449cf964a11646bc6ab569cb2c7cc4f516f03/Alejo_2013_BUCK_Cost_Waste_28.jpg)
![](https://freight.cargo.site/t/original/i/ba6dcf1e1cb22c6f177842dbe23ef688e014ac168b1865b819bf3b5d0100341c/Alejo_2013_BUCK_Cost_Waste_36.jpg)
![](https://freight.cargo.site/t/original/i/fe9cf610e39548d2ca17650af10e58839f572f56c71b9549c5db39ced10eebd3/Alejo_2013_BUCK_Cost_Waste_39.jpg)
Credits
Agency: Buck - Client: Blue Cross & Blue Shield of America
2013
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