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Let’s talk cost 

Art Direction & illustration
2013



Brand videos to explain some heavy facts about healthcare, raising medical costs and spending. Together with Gareth and team Buck we developed a simple, clean visual language to walk the viewer through such a deep and troubling subject.
The project consists of a total of 5 videos and infographic content for the Blue Shield / Blue Cross website.






Credits

Agency: Buck - Client: Blue Cross & Blue Shield of America
2013

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