Angi

Angie’s List
2021

The home for everything home.
We created an illustration style to complement Angi’s brand and create an unified world that connects the experiences of the customers with Pros and Angi’s team from physical to digital.

Angi wants to establish itself as the one stop for everything home services. From repairs and renovations to products and financing. Offering a wide range of solutions helping customers and redefining how they care for their homes.

Angi's illustration style is bold and direct, with gestural hand drawn feeling. The illustration is based on black marker combined with colored shapes.

The line is quick and human and highlight the important content. The shapes help define the object or character but on a second level.